Search Engine Optimisation Specialists - Google Update

Another Google PageRank update appears to be underway or near completion. What that means for search engine optimisation is a matter of debate inside the industry. But along PageRank toolbars, ranking has increased for lower ranked sites while it has decreased for previously higher ranked sites.
This indicates that there is something to PageRank, even if the industry aficionados don't always agree on what. The general consensus, however, is that PageRank is not as important for your site, as it is for other sites linking to your site. That is, if a highly ranked and trusted site links to yours, you get more credibility.