Worlds Largest Companies missing out on £billions through failing to pay attention to SEO!
The world’s largest companies are missing out on billions of online pounds by failing to optimise their websites for search engine listings, according to an article by Tim Bradshaw at infoconomy. http://www.infoconomy.com
Search engine rankings (and therefore search engine optimisation) are a vital component of an Internet presence: More than three quarters of hits on Internet home pages are directed there via a search engine; and half of consumers research online prior to making purchases. But many of the world's largest businesses are failing to take advantage of this growing channel for acquiring customers.
Analyst group IDC says that £4 billion was spent online in the UK in 2004, making up 7% of all retail sales. But analysis of user behaviour suggests that many search engine users never scroll down the screen to look at lower ranking results. This leaves a narrow window of just half a dozen results. Anything outside the top 30 results is essentially invisible - though contrary to popular myth, 'eye-tracking' has found the first two rankings are both seen equally.
Worryingly, there appears to be little understanding of the importance of search engine ranking by leading businesses. Research by Screen Pages, a provider of managed ecommerce services, found that less than a third of 18 UK high street retailers' websites it surveyed had broad coverage on Google, Yahoo or MSN; only half showed evidence of a basic search engine optimisation (SEO) strategy; and less than a quarter had "high-street grade" page ranks - Google's measure of site importance. Another study, by search engine marketing company Oneupweb, found that only one in eight of the Fortune 100's websites were adequately optimised for web searches....
So, who says search engine optimisation is dying? A focused marketing campaign using PPC, where appropriate, plus organic links is vital for all web businesses.
For further advice, comment and information about the world of Search Engine Optimisation, please email me at howell.seo@gmail.com
Search engine rankings (and therefore search engine optimisation) are a vital component of an Internet presence: More than three quarters of hits on Internet home pages are directed there via a search engine; and half of consumers research online prior to making purchases. But many of the world's largest businesses are failing to take advantage of this growing channel for acquiring customers.
Analyst group IDC says that £4 billion was spent online in the UK in 2004, making up 7% of all retail sales. But analysis of user behaviour suggests that many search engine users never scroll down the screen to look at lower ranking results. This leaves a narrow window of just half a dozen results. Anything outside the top 30 results is essentially invisible - though contrary to popular myth, 'eye-tracking' has found the first two rankings are both seen equally.
Worryingly, there appears to be little understanding of the importance of search engine ranking by leading businesses. Research by Screen Pages, a provider of managed ecommerce services, found that less than a third of 18 UK high street retailers' websites it surveyed had broad coverage on Google, Yahoo or MSN; only half showed evidence of a basic search engine optimisation (SEO) strategy; and less than a quarter had "high-street grade" page ranks - Google's measure of site importance. Another study, by search engine marketing company Oneupweb, found that only one in eight of the Fortune 100's websites were adequately optimised for web searches....
So, who says search engine optimisation is dying? A focused marketing campaign using PPC, where appropriate, plus organic links is vital for all web businesses.
For further advice, comment and information about the world of Search Engine Optimisation, please email me at howell.seo@gmail.com
posted by Information @ 2:21 PM
0 Comments:
Post a Comment
<< Home